How to Design Your Site to Make it Super-fast
When optimizing, minimalism and lazy loading pay off.
Speed is of the essence now more than ever in web design. In 2016, your site visitors want to have a blazingly fast site experience, and if you don’t deliver, they’ll go somewhere else where they can! That’s just the way it is today, as the trend is heading toward faster and faster sites.
Designers who continually test to make sure their clients have speedy sites will be valued more than those who don’t. So what’s a fast website you ask? How can we quantify this in numerical terms?
Looking at the data, we have several studies that say the following:
47% of users want a site to load in two seconds or less (according to an Akamai study)
E-commerce shoppers want a site to load in about two seconds, but Google aims for less than half a second (according to Google Webmasters)
57% of users will abandon a mobile site if it takes longer than three seconds to load (according to a Mobify study)
Clearly, the consensus is that faster is better because it greatly improves the user experience. Here are some fantastic ideas on making your clients’ sites faster!
Make your design minimalistic
It stands to reason that, when you create a bare-bones design, your site simply has fewer elements to load. When there are fewer elements to load, you can meaningfully increase the speed of your site.
It all depends on your philosophy of how you approach site design. You can save yourself a lot of trouble from the very beginning by designing smartly to avoid harmful practices that affect your site’s loading speed.
Designers need to stick to the true principle of minimalism to come up with a site that’s light on its feet and doesn’t take forever to load from one page to the next.
Minimalistic features are:
A hamburger menu instead of a standard navigation bar
More white or negative space
Short web forms
Just one font instead of different types of fonts on your site
Understand the importance of the perception of performance
Even in web design, perception is reality. This means that designs that are merely perceived to be highly usable don’t necessarily have to be blazingly fast in order to produce high levels of user satisfaction or a perceived, excellent UX.
Although having a fast site is of utmost importance, you can also create the perception of a faster site and often if it’s perceived to be fast, your users will be happy.
In this insightful video of Luke Wroblewski, he explains that speed is a critical path of the user experience. Instead of implementing complicated technical solutions to improve the response time of a site, using good design we can increase the perception of performance and make the interface seem faster.
Optimize Your Servers
An important aspect of making your site super-fast is how you handle your servers. In particular, tackling your server response time so that it, too, is super-fast is key. Your server response time is how long it takes for your server to respond to a browser request.
In other words, you can optimize your individual pages for speed all you want, but if you neglect your servers, your overall site speed will still be lackluster!
It’s a must-have to implement the following strategies with your server to make sure that your server response time is super-fast:
Use a content-delivery network or CDN
Use a caching solution
Improve your web server software configuration
Faster sites get more users, buyers and readers
Designing for speed can’t be stressed highly enough these days! It’s 2016, and your users, buyers and readers want a fast user experience. Otherwise, they’re bound to go to one of your competitor’s sites that has been optimized for quickness!
By implementing the following tips above, you’re guaranteed to improve the speed of the sites you design. This means happier clients who’ll be impressed with your design skills and, therefore, more business coming your way as a designer!